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Crown's electric lift trucks are used on a day-to-day basis to safely transport storehouse resources and merchandise. The organizations complete product line includes manual propelled pallet stackers and lift trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret lift trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental conservancy and sustainability are an especially influential part of the Crown philosophy. Decades of thought leadership have allowed Crown to help clients whilst improving the environment. ISO 14001 certification has been attained for company stewardship and environmental attentions in manufacturing. Crown has proudly achieved several awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was started in the rural American village of New Bremen, Ohio, USA. The business has developed from a one-room outfit into a globally renowned company, currently considered to be the 7th leading forklift manufacturer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown corporation in 1945. Carl's son, James F. Dicke joined the family business later that year. At present, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head today, becoming the fourth generation of the Dicke descendants to continue this position.
Crown initially started with a small client base developing temperature controls that they manufactured for coal burning furnaces. The production of these control units took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s center of operations currently remain.
In 1949, responding to the public’s increasing fascination with TV, Crown shifted into the making of antenna rotators. This product was utilized to improve television reception and picture quality. The company’s successful move allowed them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
Crown History -1950's to 1975
Crown soon diversified its manufacturing to include the restoration of mechanized and electrical parts for private and government use in the early 1950's. Following numerous lucrative bids inside a brief period of time, the company had developed a highly regarded business in this field.
Versatility and achievement dominated Crown’s ability to diversify once again. In 1957, production into the materials handling market began with lift truck production. The company believed the market needed a smaller line of first-class quality forklifts. Crown promptly created an exceptional range of progressive equipment and swiftly evolved into the most rapidly evolving materials handling company with its variety of merchandise.
By 1966, Crown had ventured into the foreign material handling markets by opening up shop in Sydney, Australia. Sydney is currently a regional headquarters for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering market leader these days, supported by exceptional service, solid sales and solid production operations.
Two years later, Crown had moved into the European markets by buying up an Irish manufacturing facility from a German Company, Steinbock. There they began to construct PTH hand pallet trucks. Later on that same year, Crown started their first London operation situated near Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising forklifts across Europe through autonomous sellers.
History – 1975 to Present
These days, Crown manufactures a vast fleet of electric lift trucks. The company’s vendor network, stationed in key international markets, consists of both Crown-owned and independently-owned dealers. They are accountable for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer national marketing and promotional sales support to all supplier and sales personnel. Both Crown sales and supplier personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse family of intercontinental dealers and Crown-owned dealers effectively operate in nearly 100 foreign city environments.
The 6 USA production locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, building lift trucks in Sydney, Australia ever since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
